A total of 140 premium projects are expected in Dubai’s branded real estate sector by 2031

Dubai will lead the world in real estate investment and lifestyle by 2031, with 140 branded real estate developments completed.

Dubai continues to top the world in branded homes, according to the most current industry evaluation by Savills Global Residential Development Consultancy.

Because of its thriving real estate market, the appeal of an opulent lifestyle, and its excellent connections, the emirate continues to dominate the world.

Branded real estate in Dubai

This places the city ahead of other major markets like London, Miami, New York, and Phuket.
There are currently 740 finished branded homes in 100 countries, and another 790 are expected by 2031.
Dubai’s capacity to draw in multinational brands and produce developments that serve a wide range of foreign clients is demonstrated by the city’s over 140 completed and planned projects.
These projects, which appeal to both luxury customers and investors, range from hotel-branded homes with five-star amenities to non-hotel partnerships with well-known designers.

Global demand for branded homes is expected to double over the next seven years, and building will rise by 100% over that time.

In the Middle East, which is expected to have the most significant growth in this sector, the market is expected to grow by an incredible 270 percent.

Dubai’s prominence in the region is undeniable, proving that it can successfully integrate branded living into its dynamic, global setting.

The concept of branded homes is spreading into new regions and growing more varied, according to Rico Picenoni, Head of Savills Global Residential Development Consultancy.

He said: “Over the next five years, we anticipate the entry of 60 new brands into the market, with branded residences expanding into regions such as Romania and Tanzania. The Middle East, and particularly Dubai, remains at the forefront of this growth, reflecting how the sector continues to evolve and adapt to the demands of a discerning global clientele.”

Andrew Cummings, Head of Residential Agency, Middle East, said: “Dubai’s position as the global leader in branded residences is no surprise. The city offers an unmatched combination of luxurious amenities, innovative architecture, and high-quality services, all of which resonate strongly with both end-users and investors.

“With nearly 140 branded residences projects, the emirate sets a global benchmark for how these developments can integrate seamlessly into a vibrant and fast-growing city.”

79% of all new building globally will be hotel-branded houses by 2024, with two-thirds of those developments being in the premium segment.

The most well-known hotel brand is The Ritz-Carlton, while the top parent company is Marriott International.

When it comes to non-hotel-branded residences, YOO leads the market. Dubai’s unparalleled success may be attributed in large part to its remarkable ability to combine branded residences with its state-of-the-art amenities, luxurious extras, and lifestyle choices.

As long as there is a rising demand for high-end, branded real estate, Dubai will maintain its competitive edge in this market, according to Savills.

After 2031, it is projected that Asia-Pacific markets, including China, Vietnam, and Thailand, will pose a threat to North America’s dominance in the branded housing sector.

However, due to its consistent success and strategic appeal to both worldwide brands and investors, Dubai is expected to continue to dominate the branded housing market for many years to come.